About Crystil

Every company is investing in AI. Very few can see what it's doing.

Why experimentation of AI products without economic intelligence is a strategic mistake

Every company is investing in AI. Very few can see what it's doing.

Crystil exists to give leaders that view: how AI is used, what it costs, what it returns and where it creates risk. Independent, measured and ready for the boardroom.

Crystil exists to give leaders that view: how AI is used, what it costs, what it returns and where it creates risk. Independent, measured and ready for the boardroom.

Our Story

Why we built Crystil

Why we built Crystil

Companies are spending more on AI every quarter, and almost none can say what they get back. When our CEO, John Kim, looked at the research, nobody had clear visibility into AI costs or margins: not per customer, per agent or per action.


Visibility alone wasn't enough. Leaders needed to know what to do with it. Crystil was built to give them that: an independent view of how AI is used, what it costs, what it returns and where it creates risk.


We don't sell models, seats or AI tools. Our only job is to measure AI honestly, so the people who answer for it can.


Read: Why I Chose to Co-Found Crystil

Principles

What we believe.

What we believe.

Measure before you scale.

Every AI tool should be tracked before it rolls out, so its cost and value are known from day one.

Independence earns trust.

A third party sees what an internal team won't, and a board believes it.

Educate, then solve.

We teach leaders what to ask, then give them the dashboard that answers it.

Team

John

Kim

CEO & Co-Founder

Mike

Hoefer

Co-Founder & CTO

Tony

Brierly

Software Engineer

Chaz

Giese

Product Designer

Romina

Gomez

Lead Frontend Engineer

Dan

Mullaney

VP of Growth

Chris

Schafer

Chief Strategy Officer

Scott

Seixas

Principal Engineer

Skyyler

Siejko

Principal AI Engineer

Nathanial

Thelen

Principal Engineer

Jake

Throgmorton

Principal Engineer

Gordon

Tindall

Head of Product

Why I'm here

"I've watched plenty of technology get bought on promise and judged on hope. AI is the biggest version of that I've seen. I joined Crystil because it solves a real problem: leaders are being asked to defend AI spend and AI risk with no evidence. We give them the evidence."

"I've watched plenty of technology get bought on promise and judged on hope. AI is the biggest version of that I've seen. I joined Crystil because it solves a real problem: leaders are being asked to defend AI spend and AI risk with no evidence. We give them the evidence."

—Christopher Schafer